Go for No, by Andrea Waltz and Richard Fenton, is a self-help book that challenges readers to change their perspective on failure and rejection. The authors argue that instead of fearing rejection and avoiding it at all costs, we should actively seek it out and use it as a tool for growth and success.

The book's central message is that in order to achieve greatness, we must first be willing to fail. We must be willing to put ourselves out there and risk rejection, rather than playing it safe and settling for mediocrity. The authors encourage readers to adopt a "go for no" mindset, which involves seeking out rejection and using it as a means to push ourselves out of our comfort zones and grow.

One of the key lessons of the book is that rejection is not personal. The authors argue that we often take rejection as a reflection of our own self-worth, when in reality, it has nothing to do with us as individuals. By recognizing this, we can begin to detach ourselves from the fear of rejection and view it as simply a part of the process of achieving our goals.

"A willingness to fail means a person will tolerate just enough failure to get what they need from life, and no more. A wantingness, on the other hand, means you’re not just tolerating the no’s in your life, you’re actually beginning to seek them. When you develop a true wantingness to fail, rejection starts being fun!" - Richard Fenton, Go for No!

Another lesson from the book is the importance of persistence. The authors argue that success is not achieved by avoiding rejection, but rather by persisting in the face of it. They encourage readers to adopt a "fail fast, fail often" mentality, which involves being willing to fail quickly and frequently in order to learn and grow.

The book also emphasizes the importance of setting specific goals and tracking our progress towards them. By having a clear vision of what we want to achieve and taking concrete steps towards that goal, we can stay motivated and focused even in the face of rejection.

In conclusion, Go for No is a powerful book that challenges readers to change their mindset around failure and rejection. By embracing rejection and using it as a tool for growth, we can push ourselves out of our comfort zones and achieve greater success. The book's lessons on persistence, goal-setting, and detachment from rejection are valuable for anyone looking to achieve their full potential in all aspects of life. If you're ready to embrace rejection and go for no, this book is a must-read.