LET YOUR "WHy" EMPOWER YOu.

Through our proprietary SmartLock™ system, we provide clients, partners, and employers with a platform to transfer money safely and strategically while maximizing flexibility with growth, leverage, coverage, and tax efficiency.

SmartLock™ College

Dive into the system

Learn what a SmartLock™ is and how it can help any situation.

White Papers

Dig into specific use cases

Our white papers show specific examples of strategic money movement with flexibility.

Magazine

Read up on what's new

Explore articles with fresh perspectives on mentality and finance.

Podcast

Listen to motivating stories

Real stories with people sharing their “why” and how it shapes what they do.

Store

Wear our mission

Buy items that embody flexibility and style with an empowering message.

Managing Principal

Learn about his vision, mission and why he's passionate about creating a system to help people.

C.J. Francis-Eronini
Meet The Team

Meet our sales leaders: driving innovation, integrity, and impact in every client relationship.

Meet Our Leaders
Work With Us

Join Y-UFinancial and be part of a team redefining how people grow, protect, and access their money.

Let’s Talk
Thousands of clients.

We've helped our clients create the flexibility to do anything they want to do with their money: save more efficiently, invest, purchase other assets, or even pay down debt.

Millions transferred.

Our proven system is simple, flexible, and powerful. As a client, we'll help you maximize every dollar you transfer and teach you how to use your money twice.

A-rated carrier partners.

Work with liquid, recession-resistant, mutually-owned companies with a proven track record of guarantees and dividends through both good and bad market conditions.